You might know it as Basque Country.
Here, we call it Euskal Herria,
our homeland.


Set between the white beaches and green hills of northern Spain and southern France: A land. A people. A language. Ancient. Yet also modern.

Through pick a B, this land reveals a unique blending point of these three cultures and all they have to offer.

Private access. Authentic encounters. Unspoiled landscapes.

Don't let all our Michelin stars fool you, even if they form a whole constellation. To us, food is a pure form of culture. As such, it's not an “achievement” but a way of life. It's a subtle dialogue between land and sea, season and hand, where knowledge is discreetly passed on and excellence is tasted, not announced. In our cuisine, integrity is valued over display and defined by proximity, seasonality, and uncompromising standards. From small family farms to time-honored kitchens, gastronomy here reflects a rare continuity between place, people, and table.

It remains here-quietly, patiently-waiting to be discovered. By invitation only: land, culture, and flavors.

Private Basque Country Premium tour with local guide San Sebastian, Biarritz, Rioja, Pamplona

Private journeys across the Basque Country, including San Sebastián and Rioja — discreetly designed as private tours for those seeking cultural depth, gastronomy, and a more personal way to experience this land.

Each experience is a fully private guided tour, curated and led personally to offer access, insight and authenticity beyond conventional tourism.

Each tour is led by a local expert guide, providing context and perspective rooted in the region.

Euskal Herria
is my home, and something I choose to share.

For more than ten years
I’ve led travelers through its landscapes, flavors, and stories.

pick a B Tours
is how I let you feel its soul—and carry it with you long after you leave.

Mikel Pikabea

Founder & Guide, pick a B Tours.